Metrics that Move,
Style that Stays.

During Funimation's pivot from physical media to a streaming platform, I led technical SEO across the anime catalog and editorial blog. Organic sessions grew more than 200% month over month, new paid subscribers from organic surpassed paid channels, and we built maintenance systems for a library of hundreds of thousands of episodes.

Funimation had the traffic. The subscription funnel had the leaks. I built the business case, partnered with engineering on VWO, and ran hundreds of experiments across US, EMEA, and AU that lifted conversion 30%+, free-to-paid 50%, and cut churn 30%.

Funimation's affiliate program was underperforming against platform costs when I inherited it. I audited partner economics to find where the channel was leaking value. I expanded the mix beyond influencers into aggregators, coupon sites, and publishers. Compensation and attribution were rebuilt so partners had clearer incentives and fair credit. Paid subscriptions scaled 100% month over month at 20x+ ROI with cross-channel brand halo.

As Senior Product Coordinator at Kill3rCombo (KOG Games), I led the North American launch of Elsword Online: building user acquisition, pre-registrations, and launch-day CCU for a top Korean MMO entering a market with no free-to-play playbook.

I shifted from product coordination into marketing at Kill3rCombo (KOG Games) to scale Elsword past CPM limits: pioneering owned media, expanding paid channels, building a unified analytics platform, and tailoring monetization until the studio reached profitability.

After launch momentum faded, Elsword needed more than new signups. At Kill3rCombo (KOG Games), I built the retention layer: email lifecycle programs, event-driven re-engagement, and community programming that turned launch CCU into daily active players.

I launched a new site on a modern tech stack, built a live intelligence backend for customer geography, and connected everything to paid media — retiring outdated WordPress for good.

As Growth Marketing Lead, I orchestrated a $1M+ annual budget with an integrated global strategy — growing unique active wallets, user base, and community across regions.

I improved PAWP's user journey and conversion rates, reduced CAC, and built a programmatic vet review system that drove organic growth through technical SEO.

I took Nerd Kingdom's TUG campaign from a successful Kickstarter through Steam Greenlight and Early Access, building the community and marketing stack an indie launch needs.