Obert Kong

Marketing Specialist

ACMEFOG COMMERCE • 2025–Present

Leading growth marketing for commerce initiatives: building acquisition funnels, campaign strategy, and performance measurement across digital channels.

Growth Marketing Lead, Web3 Games & Blockchain

Iskra • 2022–2025

Owned Web3 acquisition across paid media, social, content, influencer, SEO, and email. Built the marketing tech stack for funnel-wide analytics and growth loops with product. Acquired 2M+ registered users in the first year and led partner growth campaigns on Base and Kaia chains.

Growth Marketing Lead, SEO, Affiliate & CRO

Pawp • 2022

Led SEO, affiliate, and conversion optimization for a digital pet-health platform. Launched Pawp's vet-finder to capture "vets near me" and long-tail local search: organic traffic climbed within weeks and top keywords reached page one within four months. Partnered with product, engineering, paid, and content on CRO and acquisition strategy before a sector-wide layoff.

Senior Manager, Growth Marketing

Funimation • 2017–2022

Five-year tenure at a leading anime streaming brand: building audience development strategy first, then owning in-house SEO, affiliate, and CRO. Drove YoY organic traffic growth, reignited a dormant affiliate program to 500%+ YoY, and ran omnichannel A/B testing across SEM, CRM, SEO, and social. Collaborated across marketing, programming, and content to grow engagement and deepen brand affinity. Led paid media agency strategy before scaling an in-house team.

Marketing & Business Development Manager

Nerd Kingdom • 2013–2017

Executed go-to-market for an indie game launch: hit projected sales targets within six months. Owned product marketing, visual assets, creator partnerships, digital distribution, and campaign analytics in a startup where marketing, BD, and production overlapped daily.

Product & Marketing Coordinator

KOG Games • 2011–2013

Founding team member for a North American free-to-play launch. Localized product and QA, then shifted to marketing: driving user acquisition, retention campaigns, email programs, and live stream events. Helped the studio reach profitability within its first year.