Marketing Specialist
ACMEFOG COMMERCE • 2025–Present
Leading growth marketing for commerce initiatives—building acquisition funnels, campaign strategy, and performance measurement across digital channels.
The Pedigree
Meet the Maker.
A blend of vintage precision and modern performance. I don't just look at charts; I engineer the levers that move them.
With a decade in the trenches spanning agile startups and major organizations undergoing strategic pivots, I help brands bridge the gap between "aesthetic" and "ROI."
The Trajectory
2002 — PresentProfessional Ledger.
Growth Marketing Lead, Web3 Games & Blockchain
Iskra • 2022–2025
Owned Web3 acquisition across paid media, social, content, influencer, SEO, and email. Built the marketing tech stack for funnel-wide analytics and growth loops with product. Acquired 2M+ registered users in the first year and led partner growth campaigns on Base and Kaia chains.
Growth Marketing Lead, SEO, Affiliate & CRO
Pawp • 2022
Led SEO, affiliate, and conversion optimization for a digital pet-health platform. Launched Pawp's vet-finder to capture "vets near me" and long-tail local search—organic traffic climbed within weeks and top keywords reached page one within four months. Partnered with product, engineering, paid, and content on CRO and acquisition strategy before a sector-wide layoff.
Senior Manager, Growth Marketing
Funimation • 2017–2022
Five-year tenure at a leading anime streaming brand—building audience development strategy first, then owning in-house SEO, affiliate, and CRO. Drove YoY organic traffic growth, reignited a dormant affiliate program to 500%+ YoY, and ran omnichannel A/B testing across SEM, CRM, SEO, and social. Collaborated across marketing, programming, and content to grow engagement and deepen brand affinity. Led paid media agency strategy before scaling an in-house team.
Marketing & Business Development Manager
Nerd Kingdom • 2013–2017
Executed go-to-market for an indie game launch—hit projected sales targets within six months. Owned product marketing, visual assets, creator partnerships, digital distribution, and campaign analytics in a startup where marketing, BD, and production overlapped daily.
Product & Marketing Coordinator
KOG Games • 2011–2013
Founding team member for a North American free-to-play launch. Localized product and QA, then shifted to marketing—driving user acquisition, retention campaigns, email programs, and live stream events. Helped the studio reach profitability within its first year.
Project Manager
EarthCalc Inc • 2002–2009
Started part-time in high school and advanced to project manager for the Southern California region while completing a bachelor's at UC Riverside. Grew regional sales 200% in 2005–06, maintained 95% on-time delivery, and built client relationships that became the foundation for a 20+ year career in growth.
The Toolset.
Growth
Paid MediaSEOCROUser AcquisitionInfluencer Marketing
Data
Funnel AnalyticsA/B TestingAttributionMarketing Tech Stack
Strategy
GTM PlanningPartnershipsContent StrategyWeb3 Gaming
Channels
Affiliate MarketingEmail & LifecycleSocial & CommunityPerformance Creative
Marketing Philosophy.
"Scale is not a destination; it's a discipline."
Precision over Volume
Traffic is a vanity metric. Conversion is a performance metric. Profit is a reality metric. I prioritize the surgical application of resources over the carpet-bombing of budgets.
The Dapper Data Rule
Data provides the 'what', but empathy provides the 'why'. A growth strategy without a soul is just a spreadsheet. I build for humans, measured by machines.
Infinite Iteration
The secret to exponential growth is the compounding interest of 1% improvements. I test, I learn, I trim the fat, I double down on what works.