Site Relaunch
I retired the outdated WordPress setup and launched a modern site on a new tech stack built for speed, local SEO, and conversion — designed for homeowners ready to book service.
CASE_STUDY: 007Peace of Mind
Modern Local Stack
I launched a new site on a modern tech stack, built a live intelligence backend for customer geography, and connected everything to paid media — retiring outdated WordPress for good.
COMPANY
Peace of Mind Pest Control
FOCUS
Site Relaunch & Paid Media
YEAR
2024
The Challenge
Outdated Stack, Blind Paid Spend
Peace of Mind Pest Control relied on an aging WordPress site that couldn't support modern conversion tracking or paid media integration. Marketing spend went out the door with little insight into which campaigns drove service calls in which neighborhoods.
Legacy WordPress LimitationsNo Live Customer IntelligenceDisconnected Paid Media
The Strategy
Modern Stack, Local Intelligence
Live Intelligence Backend
I built a live intelligence layer so the team could see where customers were coming from, which service areas were heating up, and how demand mapped to geography in real time.
Paid Media Integration
I connected the new site and backend to paid media campaigns — closing the loop between ad spend, lead source, and booked jobs.
Local service intelligence dashboard • live view
From Blind Spend to Local Clarity
Outcomes
01Form Conversions
+47%Post-launch lift on service booking flows
01
Form Conversions
+47%
Post-launch lift on service booking flows
02Attributed Leads
100%Geo-aware lead source tracking across paid channels
02
Attributed Leads
100%
Geo-aware lead source tracking across paid channels
03Paid Media ROAS
3.1xReturn on ad spend after full-stack integration
03
Paid Media ROAS
3.1x
Return on ad spend after full-stack integration
Running a local business on outdated tools?
I launch modern sites and intelligence layers so local businesses know exactly where their customers come from.