Precision Driven Marketing

Sharp Growth.
Precise Metrics.

Growth marketing with craft and receipts. I've built acquisition, retention, and lifecycle systems inside streaming, gaming, consumer apps, and beyond.

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Open ledger with brass calipers, fountain pen, and a hand-drawn growth curve on a cream atelier desk
QUARTERLY SCALE
ROI DELIVERED
300%
USERS ACQUIRED
10M+
AD SPEND MANAGED
$45M
RETENTION LIFT
42%

The Portfolio

Dapper Results.

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Technical SEO crawl analytics and index coverage dashboards on an ultrawide monitor in a dark workspace
Specialty Streaming & Media
CASE_STUDY: 001
FunimationSEO

Restoring Crawl Health at Catalog Scale

During Funimation's pivot from physical media to a streaming platform, I led technical SEO across the anime catalog and editorial blog. Organic sessions grew more than 200% month over month, new paid subscribers from organic surpassed paid channels, and we built maintenance systems for a library of hundreds of thousands of episodes.

Affiliate partner performance dashboard and creator collaboration metrics on a monitor in a dark workspace
Specialty Streaming & Media
CASE_STUDY: 003
FunimationAffiliate

Scaling an Underperforming Affiliate Channel

Funimation's affiliate program was underperforming against platform costs when I inherited it. I audited partner economics to find where the channel was leaking value. I expanded the mix beyond influencers into aggregators, coupon sites, and publishers. Compensation and attribution were rebuilt so partners had clearer incentives and fair credit. Paid subscriptions scaled 100% month over month at 20x+ ROI with cross-channel brand halo.

Where I've Operated

Domains I've led growth in.

Not a rate card: the categories where I've shipped growth work with teams. Same discipline: deliberate tactics, measurable density.

Gaming & Interactive Tech

Live-service growth, player acquisition, Kickstarter launches, and community-driven Steam releases.

  • PLAYER METRICS
  • COMMUNITY BUILDING
  • MONETIZATION

Streaming & Media

Subscription growth for specialty streaming platforms — acquisition, funnel optimization, and retention at scale.

  • SUBSCRIBER GROWTH
  • CONTENT-Led ACQ
  • RETENTION

Consumer Apps & Health

CRO, CAC reduction, and programmatic SEO for digital health and consumer subscription products.

  • USER JOURNEY
  • CRO
  • ORGANIC SCALE

Web3 & Local SMBs

Global Web3 growth campaigns and modern local business stacks — from wallet activation to paid media intelligence.

  • WEB3 GROWTH
  • LOCAL STACK
  • PAID MEDIA

Like the cut of the work?

If a case study or approach stood out, tell me what you're building. I'll follow up.