01
PHASE01
Regional Campaign Architecture
I structured paid and organic campaigns by region with localized messaging, budget allocation, and performance targets tied to wallet activation.
CASE_STUDY: 008Iskra
Global Web3 Growth
As Growth Marketing Lead, I orchestrated a $1M+ annual budget with an integrated global strategy — growing unique active wallets, user base, and community across regions.
ANNUAL BUDGET
$1M+
Integrated global strategy
The Outcome
$1M+Annual Budget
As Growth Marketing Lead, I ran an integrated global strategy spanning paid media, community, and wallet activation across regions.
UNIQUE ACTIVE WALLETS
+215%
COMMUNITY GROWTH
+340%
The Challenge
Scaling a Web3 Platform Globally
Iskra needed to grow unique active wallets, expand its user base, and build social and community momentum — all on a seven-figure annual budget spread across multiple regions with different channel dynamics.
Web3 growth isn't just paid ads; it's community trust, wallet activation, and coordinated global campaigns that compound.
The Strategy
Integrated Global Growth
PAID MEDIACOMMUNITYWALLET ACTIVATIONSOCIAL
- 02PHASE02
Community & Social Loops
I built community programs and social content cadences that turned early adopters into advocates — driving organic reach alongside paid acquisition.
- 03PHASE03
Unified Measurement
I connected wallet activity, social engagement, and campaign spend into a single growth view so the team could double down on what moved UAW.
The Outcome
The Growth Ledger
+215%UNIQUE ACTIVE WALLETS
Measurable lifts in unique active wallets, user base expansion, and community engagement — powered by the integrated global strategy I led.
UNIQUE ACTIVE WALLETS
+215%
USER BASE
+180%
Having one growth lead who could orchestrate paid, community, and wallet metrics under a single strategy — across regions — was the difference between spending budget and compounding it.
Leadership, Iskra
Scaling in Web3?
I build integrated global strategies that move wallets, not just impressions.