Modern Local Stack

I launched a new site on a modern tech stack, built a live intelligence backend for customer geography, and connected everything to paid media — retiring outdated WordPress for good.

+47% Form Conversions

The Challenge

Outdated Stack, Blind Paid Spend

Peace of Mind Pest Control relied on an aging WordPress site that couldn't support modern conversion tracking or paid media integration. Marketing spend went out the door with little insight into which campaigns drove service calls in which neighborhoods.

Legacy WordPress Limitations
No Live Customer Intelligence
Disconnected Paid Media

The Strategy

Modern Stack, Local Intelligence

Site Relaunch

I retired the outdated WordPress setup and launched a modern site on a new tech stack built for speed, local SEO, and conversion — designed for homeowners ready to book service.

Live Intelligence Backend

I built a live intelligence layer so the team could see where customers were coming from, which service areas were heating up, and how demand mapped to geography in real time.

Paid Media Integration

I connected the new site and backend to paid media campaigns — closing the loop between ad spend, lead source, and booked jobs.

Local service intelligence dashboard • live view

Outcomes

From Blind Spend to Local Clarity

+47%

Form Conversions

Post-launch lift on service booking flows

100%

Attributed Leads

Geo-aware lead source tracking across paid channels

3.1x

Paid Media ROAS

Return on ad spend after full-stack integration

Running a local business on outdated tools?

I launch modern sites and intelligence layers so local businesses know exactly where their customers come from.

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